How Do You Request Bag Samples, Free or Paid, and Keep the Schedule?
A sample is free when it needs no new work and paid when it consumes setup: a pattern, a dye lot, a branding tool. The fee recovers that setup and is normally credited against the first order. Ask what it covers, whether it is credited, who pays the courier, and how many units arrive.

A sample is free when it costs nothing to make beyond what already exists: a stock item, an existing pattern, a standard colour. It is paid when it consumes new work: a new pattern, a new dye lot, a new branding tool. The fee is not a profit line; it is the recovery of setup that the bulk order would otherwise absorb. Ask what the fee covers, whether it is credited against bulk, who pays the courier, and how many units you get.
Sample cost is the question buyers ask most often and understand least. The answer feels arbitrary because it varies between two apparently identical requests, and the reason is usually invisible: one request consumes new work and the other does not. Understanding which work is new explains every variation in the fee, and it also explains why the fee is often credited back when the order is placed. This piece sets out the three artefacts that get called a sample, what a fee actually recovers, and how to write a request that does not slip the window.
What Is the Difference Between a Proto, a Sales Sample and a Production Sample?
Three different artefacts share the word, and confusing them causes more schedule damage than any other single misunderstanding. A proto, or development sample, is built to prove a construction and it is made before the specification is final. A sales sample, or approval sample, is built to the agreed specification and is what the buyer approves. A production sample is pulled from the bulk run, or built alongside it, and it is the last checkpoint before the order is closed.
| Artefact | Built when | What it proves | What it starts |
|---|---|---|---|
| Proto or development sample | Before the specification is settled | Whether the construction works at all | Nothing; the specification is still open |
| Sales or approval sample | After the tech pack is signed off | That the agreed specification can be built | The buyer approval decision |
| Production sample | During or at the start of the bulk run | That the run matches the approved reference | The final release conversation |
| Reference or counter sample | Held after approval | What every later order is matched against | Reorder consistency |
Why Are Some Samples Free and Some Not?
Because the cost of a sample is almost entirely setup rather than material. Making one bag takes an operator, a pattern, a cutting method, a branding setup and an inspection pass. Where the pattern exists and the material is in stock, the marginal cost of one unit is small and the desk can absorb it. Where the pattern has to be digitised, a fabric has to be dyed, or a screen has to be made, the marginal cost is the whole setup and somebody has to pay for it.
That is also why the same desk will quote zero for one request and a fee for another without inconsistency. The variable is not the buyer relationship, the order size or the mood; it is whether new work has to be created. A buyer who asks "what new work does this sample require" gets a straight answer, and a buyer who asks "can the sample be free" gets a negotiation.
What Does a Sample Fee Actually Cover?
Five elements, and the fee is usually the sum of the ones that apply. Pattern and grading work is the largest where a new shape is involved. Material is the second, and it is not the fabric for one bag — it is the minimum purchase needed to make one bag. Branding setup is the third, and it applies whenever a new screen, tape or transfer tool is needed. Labour and inspection are the fourth. Packing and dispatch are the fifth, and they are usually small.
| Cost element | When it applies | Whether it is re-usable | Typical treatment at bulk |
|---|---|---|---|
| Pattern and grading | A new shape, or a size run | Yes, for every later order of the style | Usually credited or absorbed |
| Material purchase | A fabric or trim not held in stock | Partly, if the colour is used again | Credited where the colour runs in bulk |
| Branding setup | A new screen, tape or transfer tool | Yes, for the same artwork | Usually credited on the first order |
| Labour and inspection | Every sample | No | Rarely credited |
| Packing and dispatch | Every sample | No | Usually charged to the buyer as courier |

When Is a Sample Fee Credited Against the Bulk Order?
Where the fee recovered work that the bulk order will use again: a pattern, a branding tool, or a material purchase that runs in the bulk colour. That is the normal commercial treatment and it is worth asking for explicitly, because it is not automatic. Where the fee recovered work that the bulk order will not use — a colour that is abandoned, an artwork that is changed — there is nothing to credit and the fee stands.
Ask three questions at the point of request, not after the sample arrives: how much is the fee, what does it cover, and is it credited against the first order. Ask for the credit in writing, with the condition attached, because "credited" means different things to different people: against the deposit, against the balance, or against the unit price. A fee credited against the unit price is a different commercial outcome from a fee credited against the balance.
Who Pays the Courier?
The buyer, in most arrangements, and this is normal rather than a grievance. Express courier on a sample is a real cost and it is not part of the product. Where a buyer wants it included, the honest way to ask is to ask for the sample fee and the freight as one quoted number, so the comparison is clean. The variation worth watching is the courier account: a buyer with their own account controls the transit time and the customs entry on the sample, which matters where the sample is needed by a fixed date.
There is a document point as well. A sample sent by courier is an import, and a declared value has to be stated. A sample declared at a commercial value when it is a prototype can attract duty the buyer did not expect; a sample declared at zero when it has value can be held. Say "prototype sample, no commercial value, value for customs purposes only" on the paperwork and state a modest figure, and the parcel moves.
How Many Samples Should You Ask For?
Three of the approval sample, and the reasons are practical rather than indulgent. One goes to the buyer or the brand owner for approval. One is kept as the sealed reference that the bulk run is matched against and that the inspector compares to. One is kept in reserve for a dispute, a customer query or a reorder in twelve months. A single sample gets approved, handled, marked up and then lost, and the programme then has no reference at all.
- Sample type
- Proto, approval or production sample, named
- Quantity
- How many units, and why each one is needed
- Specification state
- Whether the tech pack is signed off
- Colourway
- Which colourways the sample is needed in
- Branding
- Whether the sample carries the finished branding
- Fee
- The amount, what it covers, and whether it is credited
- Courier
- Whose account, and the expected transit time
- Timing
- 6-10 working days, or 12-15 for a complex build
- Return
- Whether a marked-up unit has to be returned as the approval record
How Do You Write a Sample Request That Does Not Slip?
As a specification, not as a favour. State the sample type, the quantity, the colourways, whether the branding is included, the fee position you are asking for, the courier account, and the date the sample is needed. Nine lines, and each one removes a question. The request that slips is the one that says "please send a sample" and leaves the recipient to decide what that means, because the recipient will decide something and it will not be what the buyer had in mind.
Say whether the sample has to carry the finished branding. This is a frequent cause of a wasted cycle: a sample arrives unbranded because the artwork was not ready, the buyer approves the construction but not the appearance, and a second sample is needed. Where artwork is genuinely not ready, ask for a branding mock-up on a separate panel shipped with the sample, so the appearance can be judged without a second full build.
What Happens to the Sampling Window When the Request Is Incomplete?
The window does not start. Sampling runs 6-10 working days from a signed-off tech pack, or 12-15 working days for a complex build with moulded parts, dyed-to-order fabric or a new weld tool, but that clock presupposes a settled specification. A request with an open colourway, an unset foam or missing artwork is a request against an unsettled specification, and the honest answer is that the clock cannot start until it is settled.
This is the point at which most programmes lose their two weeks, and it is worth being blunt about the mechanism. The desk does not sit on an incomplete request; it builds something, because building something is more useful than waiting. The buyer then reviews a bag built on assumptions, rejects part of it, and the cycle repeats. The delay is not the desk being slow. It is the specification being open, and the fix is on the buyer side of the exchange.
What makes a sample fee fair and a sample useful
- The fee recovers setup, not profit: pattern, material, branding tool, labour.
- Work that the bulk order will use again is the part that gets credited.
- Ask for the credit in writing and state whether it is against the deposit, the balance or the unit price.
- Request three units: one to approve, one to seal as the reference, one in reserve.
- Say whether the sample carries the finished branding, or a second cycle is guaranteed.
Should the Sample Be Requested Before or After the Quotation?
After, in most cases, and the reason is that a sample requested before the price is agreed tends to be built against an assumption. The desk has to decide the foam, the hardware and the closure because the buyer has not, and the sample then proves a construction nobody chose. Pricing first costs one email and produces a sample built to a specification both sides have seen.
The exception is where the sample is the specification. A buyer who has a reference item and wants it matched, with named changes, should send the reference first, because the reference carries more information than any drawing could. In that case the sample is not a step in the process; it is the brief, and the quotation follows it rather than preceding it.
What Should You Do When the Sample Arrives?
Measure it, photograph it, and write down what you found — on the day it arrives, while the thread is still live. The measurements matter because a sample is the only physical record of the specification before the run, and a dimension checked three weeks later against a drawing is a memory rather than a measurement. Photograph the sample next to a scale, in the same light, from the same angles, and the photographs become the reference for the reorder.
Then decide, in writing, and in one of three forms: approved as is, approved with listed changes, or rejected with reasons. "Approved with listed changes" is the form most buyers need and the one most likely to be mishandled, because the listed changes have to be restated as specification changes and priced if they affect cost. Where a change affects cost, say whether the buyer accepts the change in price, because silence reads as acceptance and the invoice will follow.
What Does Sample Approval Actually Trigger?
The bulk window. On this programme bulk production runs 35-50 days from written sample approval, and the word written is doing the work in that sentence. An approval given on a call, in a message, or by silence is not a trigger, and a desk waiting for one will not start cutting. The approval should name the sample, name the date, and state whether any listed changes are included.
It also fixes the reference for inspection. Once a sample is approved and sealed, the bulk run is judged against it rather than against the drawing, and the inspector compares the two. Where the approved sample and the drawing disagree, the sample wins in practice, which is why the measurements done on the day matter. Any disagreement found then should be corrected in the drawing before the reorder rather than argued about at inspection.
What Belongs in the Sample Record?
A sample without a record is a souvenir. The record is five items: the date it arrived, the measurements taken on arrival, the photographs, the approval decision with its date, and the list of any changes approved with it. Five items, written once, and they settle most of the questions that arise later — whether the bulk run matches, whether a change was agreed, and what the reorder has to reproduce.
Where a buyer runs several styles, the record scales into a library, and that library is what makes a reorder a fifteen-minute conversation instead of a three-week rediscovery. The engineering-file cluster covers how that library is structured in building a tech pack library for a brand; the point here is narrower. The record is created at approval, by the person who approved, and it is the only artefact in the programme that both the inspector and the reorder can rely on.
What If the Sample Is Wrong?
Say what is wrong against the specification rather than against the expectation. "The foam is 5 mm where the pack says 8 mm" is actionable. "It feels thin" is not, and it will be answered with an assurance. Where the sample deviates from a written field, the deviation is a fact both sides can check, and the correction is straightforward. Where the sample deviates from an expectation that was never written, the correction becomes a negotiation.

Request the right sample, once
Send the sample type, the colourways, the branding state and the date needed. You get the fee, what it covers and whether it is credited, with a sampling window of 6-10 working days from sign-off.
Frequently Asked Questions
Why are some bag samples free and others paid?
The fee recovers setup rather than profit. Where the pattern, material and branding tool already exist the marginal cost is small; where new work has to be created, somebody pays for it.
What does a sample fee cover?
Pattern and grading, the material minimum, branding setup, labour and inspection, plus packing and dispatch.
Is a sample fee credited against the bulk order?
Where the work is re-usable, yes, and that is the normal treatment. Ask for the credit in writing and state whether it applies to the deposit, the balance or the unit price.
How many samples should I request?
Three: one to approve, one to seal as the reference for inspection and reorder, and one in reserve.
Who pays the sample courier?
Usually the buyer. Ask for the sample fee and the freight as one quoted number so the comparison is clean.
How should the sample paperwork be declared?
As a prototype with no commercial value, stating a modest figure for customs purposes only. A zero declaration and a commercial declaration can both cause a hold.
What is the difference between a proto and a production sample?
A proto proves a construction before the specification is settled. A production sample is pulled from the bulk run and is the last checkpoint before release.
How long does sampling take?
6-10 working days from a signed-off tech pack. A complex build with moulded parts, dyed-to-order fabric or a new weld tool runs 12-15 working days.
Does the sampling clock start when I ask?
No. It starts at written sign-off of the tech pack. An open colourway or missing artwork means the specification is not settled.
Should the sample carry the finished branding?
Yes, if the appearance is part of the approval. Where artwork is not ready, ask for a branding mock-up on a separate panel shipped with the sample.
What should I do the day the sample arrives?
Measure it, photograph it beside a scale, and record what was found. Those measurements become the reference for inspection and reorder.
How do I reject a sample?
Against a written field: "the foam is 5 mm where the pack says 8 mm" is actionable, while "it feels thin" is not.
What triggers the bulk window?
Written sample approval naming the sample and the date, and stating whether listed changes are included. Bulk then runs 35-50 days.
Can the approved sample override the drawing?
In practice, yes: the run is judged against the sealed reference. Any disagreement should be corrected in the drawing before the reorder.
People Also Ask
Are bag samples free?
Where no new work is needed, yes. Where a pattern, dye lot or branding tool has to be created, a fee applies and is usually credited against bulk.
What does a bag sample fee cover?
Pattern and grading, the material minimum, branding setup, labour and inspection, plus packing and dispatch.
How many samples should I ask for?
Three: one to approve, one sealed as the inspection reference, one in reserve for disputes or reorders.
How long does bag sampling take?
6-10 working days from a signed-off tech pack, or 12-15 working days for a complex build.
What starts the bulk production clock?
Written sample approval naming the sample and date, after which bulk runs 35-50 days.
Sources and further reading
Every figure on this page is either our own programme data or attributed below. Open the originals before you write them into a specification.
- ISO 2859-1:1999 — sampling procedures for inspection by attributesInternational Organization for Standardization
- WCO — Harmonized System nomenclature and customs procedureWorld Customs Organization
- International Trade Centre — sourcing, negotiation and export readiness toolsInternational Trade Centre