What Do You Need Ready Before You Request a Bag Quotation?
Six artefacts have to exist before the first email: a dimensioned drawing or a marked reference, a written material and trim list, quantity split by style and colourway, the compliance market, a target date with the event behind it, and a decision rule for choosing between replies. Four of six gets an estimate; six gets an offer.

Before the first email goes out, six things have to exist: a dimensioned drawing or a marked reference, a material and trim list, a quantity split by style and colourway, a compliance market, a target delivery date with the reason behind it, and a decision rule for choosing between replies. Buyers who send four of the six get an estimate; buyers who send six get an offer. The two documents that matter most are the ones nobody writes down: the delivery date reason and the decision rule.
The first contact with a bag programme desk is the lowest-cost conversation in the whole project and the one that decides the shape of everything after it. What makes it expensive is not the email — it is the fact that most buyers send it before they can answer the questions the reply will contain. The result is a clarification round, a provisional price, and a slow drift toward a specification that nobody chose. This piece sets out the six artefacts that have to exist before the first email, why each one changes the answer, and how a prepared buyer appears from the other side of the desk.
Why Does Preparation Change the Answer and Not Only the Speed?
Preparation changes the answer because a quotation is not a lookup. The number that comes back reflects what the pricing desk believes about the job, and when the job is underspecified the desk fills the gaps with assumptions. Those assumptions are not neutral: they tend toward the configuration that is easiest to build, not the one the buyer would have chosen. A buyer who says "500D polyester" gets a 500D quote even where 600D was intended, and the correction arrives after the sample is built.
There is a second effect that is less obvious. A prepared enquiry is routed differently. Programme desks triage: an enquiry with a drawing, a quantity split and a target date goes to a pricing desk, and an enquiry that says "please send your catalogue" goes to a queue. The first gets a number; the second gets a brochure. Both buyers believe they made contact. Only one of them started a programme.
Do You Have a Drawing, or Only an Idea?
An idea is a shape in the buyer head. A drawing is a shape that two people can disagree about in writing, which is the entire point. What is needed before first contact is not a production-ready tech pack — it is a dimensioned drawing or a marked reference with the overall dimensions, the panel count, the closure type and the dimension method stated. That is enough to price and enough to start a pattern, and it is far less than most buyers assume they need before they are allowed to ask.
Where no drawing exists, a reference item with marked changes is the fastest substitute: send the reference, list the changes, and state which dimensions stay and which move. The engineering-file cluster carries the full field list in the 12-component tech pack template and the common errors that delay sampling in tech pack errors that delay sampling. Neither is required before the first email, and waiting for a perfect pack before making contact is the single most common way a programme loses a month.
Is the Material and Trim List Written Down?
A material list does not have to be final, but it has to be written. The minimum viable version names the shell fabric by denier and coating, the lining, any foam or padding by thickness, the closure by type and gauge, and the webbing and hardware in general terms. Where the buyer genuinely has no view, the words to use are "open to a commercial equivalent of the stated specification", which invites a recommendation instead of forcing a guess.
| Line | Minimum written before contact | What it unlocks |
|---|---|---|
| Shell fabric | Denier, weave and coating, or a commercial match | Material cost, weight and carton cube |
| Lining and foam | Film type and thickness, foam thickness and density | Thermal and cleanability behaviour, laminating cost |
| Closure | Type, gauge and finish | Trim cost and cycle life |
| Webbing and hardware | Width, material and finish | Load path and hardware sourcing |
| Logo method | Print, transfer, embroidery, silicone or woven | Setup cost and artwork requirements |
| Packing | Units per carton and carton marking | Freight cube and retail readiness |
Is the Quantity Split by Style and Colourway?
Quantity is the input most buyers think they have and most often do not. The figure that prices is the figure per style and per colourway, because fabric is bought or dyed per colour and the line is set up per colourway. MOQ on this programme is 500 pcs per style and colourway; a repeat order can be discussed down to 300 pcs. A buyer who asks for "500 bags in three colours" is asking for something below the floor in each of three runs and will be told so, usually after a day of clarification.
The second quantity figure is the annual one. Stating that the first order is 500 pcs and the expectation over twelve months is 2,000 pcs lets the programme desk amortise setup, book fabric forward and hold a colour standard. It also produces two prices instead of one, and the gap between them is the most useful number in the whole reply.
Which Compliance Market Are You Selling Into?
Compliance is the field that is most often left out of a first enquiry and most often changes the cost. The answer needed is short: the market or markets, the end use, and whether the product is for children. From those three facts a programme desk can work out which restricted-substance list applies, whether a children-product file is needed, and which declarations have to exist before shipment. Without them, the desk assumes the least demanding market and the tests surface late.
The timing matters as much as the answer. Material declarations are needed before sampling, because a substitution after sampling invalidates the tests run on the sample. Market documentation such as a Proposition 65 statement or a GRS transaction certificate is needed before the first shipment or before a claim is printed. Asking for everything at once produces a folder; asking for the right document at the right gate produces a file that can be defended.
Do You Have a Target Date, and Do You Know Why?
Every buyer has a date. Very few can say what it is derived from, and that is the difference between a date that can be planned around and a date that becomes a crisis. A target date derived from a retail launch, a trade show, a season or a contract start is a real constraint, and a programme desk can work backwards from it. A target date that is simply "as soon as possible" is not a constraint at all and tends to produce the fastest-sounding window rather than the safest one.
Work backwards out loud. Sampling runs 6-10 working days from a signed-off tech pack, and bulk production runs 35-50 days from written sample approval. Inspection, packing and booking sit on top of the bulk window. A buyer who needs goods on a shelf on a given date subtracts those figures and discovers how much time there is for the specification to be agreed, and that number is the real deadline for the first email.
What Is Your Decision Rule Between Two Replies?
The decision rule is the artefact nobody writes down and everybody needs. Before the replies arrive, decide what wins: the lowest delivered cost, the shortest window, the strongest document set, or the best fit with the existing product line. Decide what the weights are, and decide who signs. Without a rule, the choice is made on the unit price by default, which is the one field that misleads most often because it excludes cube, weight and documents.
- Drawing
- Dimensioned drawing or marked reference, with the dimension method stated
- Material list
- Shell, lining, foam, closure, webbing, hardware, logo method
- Quantity
- Per style and per colourway, plus the twelve-month expectation
- Market
- Country or region, end use, and whether the product is for children
- Date
- A target date and the event it is derived from
- Decision rule
- Which field wins, what the weights are, and who signs
What Does the Buying Side Need Internally Before Contact?
Three internal facts decide whether a programme runs smoothly, and all three belong to the buyer rather than to the programme: who owns the specification, who owns the approval, and who owns the payment. Where those are three different people with no agreed order of authority, the sample approval slips, the deposit is late, and the bulk window starts later than the quotation assumed. Agree the three names before the first email, and put them in the enquiry.
The fourth internal fact is the spending authority, expressed as a landed cost per unit rather than as a unit price. A buyer who knows the landed figure that the programme has to hit can evaluate a freight change, a duty change or a packing change on the spot. A buyer who only knows the unit price cannot, and will re-open the whole negotiation each time something outside the factory gate moves.
Should You Contact One Desk or Three?
Three, in the first round, and then narrow to one. A single-desk enquiry gives no comparison and no leverage; five desks produce five incomparable replies and consume more time than the programme is worth. Three desks receiving the identical eight fields produce three comparable answers, and the comparison itself teaches the buyer what the specification is worth. After the first order, the value of a second source falls sharply and the value of a deep relationship with one rises.
| Stage | Desks in play | What the buyer is optimising for |
|---|---|---|
| First enquiry | Three, receiving identical fields | Comparability and a market price |
| After sampling | One or two, with samples in hand | Build quality against the specification |
| First order | One, with a documented reference | Repeatability of the run |
| Steady state | One primary, one named backup | Continuity and a fallback for capacity |
What Should the First Email Ask For, and What Should It Not?
Ask for a price, a sampling window, a bulk window with its trigger, and the document set that comes with the goods. Do not ask for a catalogue, a general capability statement, or a certificate folder; those produce documents rather than decisions. Do not ask for a sample before a price either, unless the sample is the specification, because a sample built against an unpriced brief is a sample that has to be priced anyway.
Six artefacts before the first email
- A dimensioned drawing or a marked reference, with the dimension method stated.
- A written material and trim list, with "commercial equivalent" where brand is open.
- Quantity per style and colourway, plus the twelve-month expectation.
- The compliance market, the end use, and whether the product is for children.
- A target delivery date, and the event it is derived from.
- A decision rule: which field wins, who signs, and what the landed ceiling is.

How Do You Know You Are Ready to Send?
One test: can the enquiry be answered without a question? Read the email as if arriving cold and ask what a pricing desk would have to ask back. If the answer is "nothing", send it. If the answer is "three things", add the three things. This test takes five minutes and it is the highest-return five minutes in the programme, because every question left in the email becomes a day in the schedule and every day in the schedule is a day that cannot be recovered later.
The second test is the reverse one: can the reply be accepted without a further question? If the enquiry names the nine fields a real offer carries — price with validity, MOQ, sampling window and trigger, bulk window and trigger, payment terms, inspection standard and class list, packing specification, Incoterm with port and edition, and exclusions — then the reply can be compared the day it arrives. If it does not, ask for the missing fields before comparing rather than after.
What Happens to the Programme When Preparation Is Skipped?
Skipping preparation does not save time; it moves the time. The clarification round that was avoided becomes a sample revision, the sample revision becomes a second sampling cycle, and the second cycle collides with the bulk window. On this programme sampling runs 6-10 working days and bulk 35-50 days from written approval, so a programme that loses two weeks to clarification at the front has to either accept a later date or compress the bulk window, and compressing the bulk window is where quality failures come from.
There is also a cost effect that is invisible in the invoice. A programme that starts with an incomplete specification tends to be re-quoted twice, and a re-quote carries the pricing desk back to its own material suppliers. Material prices move, particularly for coated fabrics and hardware, and a re-quote three weeks later is frequently not the same price. Preparation is, among other things, a way of locking a number while it is still valid.

Send a prepared enquiry
Send the drawing, the material list, the quantity split, the market and the date. You get a priced line, a sampling window and a bulk window with its trigger within one business day.
Frequently Asked Questions
What do I need before contacting a bag supplier?
Six artefacts: a drawing or marked reference, a material and trim list, quantity by style and colourway, the compliance market, a target date with its reason, and a decision rule for choosing between replies.
Do I need a full tech pack before I make contact?
No. A dimensioned drawing with a materials list is enough to price and enough to start a pattern. The full tech pack is needed before sampling begins.
What if I only have a reference bag and no drawing?
Send the reference with the changes marked, and state which dimensions stay and which move. That is the fastest substitute for a drawing and it works well when an existing item is being adapted.
How should I state quantity in a first enquiry?
Per style and per colourway, plus the twelve-month expectation. A colourway carries its own dye lot and setup, so 500 units across three colours is three runs, not one.
What is the MOQ for a first order?
500 pcs per style and colourway. A repeat order can be discussed down to 300 pcs because the pattern, tooling and reference sample already exist.
Which compliance documents should I ask for up front?
Name the market, the end use and whether the product is for children, and ask for the documents that match. Material declarations are needed before sampling; market documentation is needed before shipment.
How do I set a realistic target delivery date?
Work backwards from the event. Sampling runs 6-10 working days from a signed-off pack, bulk runs 35-50 days from written approval, and inspection and booking sit on top.
Should I contact one supplier or several?
Three in the first round, receiving identical fields, then narrow to one. Three comparable replies teach the buyer what the specification is worth.
What is a decision rule and why does it matter?
The rule that says which field wins: delivered cost, window, document set or line fit. Without it the choice defaults to unit price, which excludes cube, weight and documents.
Who on the buying side needs to be named?
The specification owner, the approval owner and the payment owner. Where those are three people with no agreed authority, sample approval slips and the bulk window starts late.
Should I ask for a sample before a price?
Only where the sample is the specification. Otherwise ask for the price first, because a sample built against an unpriced brief has to be priced anyway.
What happens if I send an incomplete enquiry?
The clarification round becomes a sample revision, the revision becomes a second sampling cycle, and the second cycle collides with the bulk window. The time is moved, not saved.
How do I stop a re-quote coming back higher?
Complete the specification before the first quote. A re-quote sends the desk back to its material suppliers, and coated fabric and hardware prices move.
Is it too early to contact a supplier if my design is not finished?
No, provided the drawing carries dimensions and the material list is written. Waiting for a perfect pack is the most common way a programme loses a month.
People Also Ask
What do I need before contacting a bag supplier?
A drawing or reference, a material list, quantity by colourway, the compliance market, a target date with its reason, and a decision rule.
Do I need a tech pack before requesting a quote?
Not for pricing. A dimensioned drawing plus a materials list is enough; the full tech pack is needed before sampling starts.
How many suppliers should I contact first?
Three, with identical information. Then narrow to one once samples are in hand and a reference is documented.
How much quantity should I commit to on a first order?
500 pcs per style and colourway, with the twelve-month expectation stated so setup and fabric can be amortised across the year.
Who should own the approval on the buying side?
One named person. Where specification, approval and payment sit with three people and no agreed authority, the bulk window starts late.
Sources and further reading
Every figure on this page is either our own programme data or attributed below. Open the originals before you write them into a specification.
- ICC — Incoterms 2020 rules and uniform customs and practice for documentary creditsInternational Chamber of Commerce
- International Trade Centre — sourcing, negotiation and export readiness toolsInternational Trade Centre
- ISO 9001 — quality management systemsInternational Organization for Standardization